While current online marketing doesn't completely replace traditional marketing, in fact many of its tenets are still the old ones just re-imagined; there is one area where the former really diverges from the latter: the priority of the second share.
Marketing campaigns in print, television, radio, and on signs aim to make an impression on the immediate viewer. But online marketing isn't just about making an impression on the viewer. It has to urge the viewer to forward your content or advertisement to someone else, and then to send it to yet another someone else.
So during this holiday season people ordered some new tech gadgets from Best Buy. A new iPad to put under the tree, sure to make somebody very happy.
So imagine their surprise when upon arrival the delivery box didn't just contain one iPad, but five?
So was this an honest mistake, or perhaps a keen marketing ploy?
It has been a pleasure to notice that there are many, many blog posts ranging on a variety of topics; too many to keep in just one section.
So now there exist a handful of categories in which you can find past articles. The most recent entries will remain here on the blog main page for easy-access, but for anything weeks old you'll now find them under their relevant category.
Thanks for reading, and keep checking back every week for new articles!
"Even a little bit of work, done long enough, becomes a mighty feat."
In business we have specific objectives to meet certain goals. As such, we attempt to isolate the problem into a focused question, deduce an answer, and then find ways to best execute that answer.
"How do I reach more people?" becomes "How do I get more attention on Facebook" becomes "How do I get more Likes on Facebook?"
Fair questions, all. But what if even after arriving at that last question, it was still the wrong one to be asking?