There's always something to be thankful for, and in the tech & gadget world every year brings some new set of toys. We all have our smartphones, tablets, computers, and WiFi connected toasters, but let us just stop for a moment and take proper perspective of things.
Social marketing is important; enough has been said on the matter. Executing that marketing however is a more nuanced affair. It isn't simply a matter of "doing it," there has to be a clear goal in mind, with an overarching ethos and objectives that align with that.
It might sound haughty, especially compared to actual real-life social interaction. But compare "making friends" with "business networking." One is done casually and on a whim, the other is far more determined and precise.
The problem is despite the social nature of social marketing too many SMM approaches think it is just about making friends. Let's address that misconception.
Humans are social creatures, and we seek to build those social bonds through the quickest and most efficient ways possible. Without strength of numbers we never would have survived the wilderness, and together we have come quite far.
But if social gathering is the result, what was the cause? What drives people to attract, and more importantly to stick together?
Tracking analytics are a polarizing subject. On one hand, its precise measurements and metrics can provide invaluable, scientifically tested information crucial to fine-tuning your website.
On the other, its very precise nature can quickly escalate into a dim haze of confusing lexicon, a bewildering amount of metrics, and complexities that surpass even many so-called specialists.
So why bother? What can analytics provide for me, and furthermore how is it worth the steep cost...whether that is in money, time, or sanity.