The surest sign of success is when you're too busy with more important matters to deal with the day-to-day minutia.
When you're occupied making business deals instead of worrying about SEO or publishing additional content, that usually indicates you've made good in-roads. The website has been found, it's making transactions, and hopefully making money.
It's no longer a matter of writing articles every day, or tweaking keywords. Now it's about filling orders, tapping into new markets, dealing with manufacturers, and finding more distributors. Continuing to make sure that the business makes money is important.
But so are those other things.
It's at this point that sometimes being too hands on can be a bad thing.
Time Management
The website you started now has momentum, as evidenced by those new priorities. But if the website doesn't receive its own continued attention than your momentum eventually becomes nothing more than a propelled shell that's bound to fall flat on its face.
Content writing is important. It's the meat of your website. It's the content. That can't be forgotten. But when most of your day is busy calling and calling back important people where do you find time to write? You know the product you're selling, so you should be the one to write, right? It makes sense, you know it best. But you don't have the time.
It really is a serious problem.
Call The Reinforcements
That's why we delegate, we deputize someone else to the task, someone who isn't busy handling the stuff in your lap. You can call this recruiting a new hire, or outsourcing, or internships, whatever. The point is to spread the labor to insure it all gets done.
But wait, if it's someone new, or just someone else, how can they be trusted to write about your product? They're not you, they don't know it as well as you do.
Admittedly, that's scary. Your product is your baby, and writing about your product is like leaving your baby in someone else's care. But it must be done, otherwise you'll have to either continue to ignore your content writing or pull yourself away from other important transactions. Both would be of detriment to your company.
Even if you're good at writing about your product, if that detracts time from what you should be doing which is taking charge of your business, then you should delegate. There's a reason why companies expand in size.
Or, if you are so dead set on writing your own content, then perhaps you should get someone else to handle the administrative tasks. Yes, both sides are important. You must maintain the business and the website. But you can't do both, at least not for long.
Different Vantage Points
Content writers also offer something you can never offer: another perspective. By learning your product with fresh eyes and viewpoints, they can see things about your product that you didn't. They can write in voices you haven't before, and appeal to priorities that you may not have considered.
By comprehending and understanding your product through their own experiences, they may be able to explain it in ways you didn't conceive of. And explanations are very important.
It can be scary to trust someone else to the task. It could also be costly. But like everything else in business, it's an investment.
So let go a little. If modernization has taught us anything it's that so much more can be, and has been, accomplished as a team than by mere individuals.
What do you think? Have you been forced to spread the labor, and how did that work for you?